Conceptual Development and Sketching

Once an idea for the name is settled upon, the next stage is to develop a theme around that idea. For example, now that I have chosen the product name of “Deadly Grahams”, I can now start to develop around the theme of horror and begin to find conventions used by horror films in particular zombie movies. Each element of the pre-existing packaging is addressed with this theme in mind. Nabisco is changed to Necro, Chocolate Chip is changed to Choke-a-lot Chip, Graham Snacks is changed to Damned Snacks, A good source of Zinc, Iron, Calcium is changed to A good source of Damnation, Brains, Undeath.



Once a theme has been decided upon and the gags have been set up, it’s time to get to the design elements of the artwork. It is very important to analyze and take note of the types of fonts used in the original artwork so that they can be reproduced in way that identifies them as the same font. I can definitely see a lesson on fonts being thrown into this project if it were being taught in the classroom. Creating letters is an art form in and of itself and font replication is at the heart of the development of a wacky pack. Without duplicating correct fonts, the product branding is completely lost.